Bill Matassoni

"You always have two choices: your commitment versus your fear."

Sammy Davis Jr.

"You always have two choices:

your commitment versus your fear."

Sammy Davis Jr.

MEMOIR

Bill recently published his memoir, Marketing Saves the World. He also became the subject of a 20-episode documentary series, The Bill Matassoni Show, in which he discusses why it’s better to think about market spaces rather than places, the importance of finding new dimensions in those spaces, and why marketing can work to solve complex social problems. The series has been described as “a swashbuckling adventure!”

Universities, organizations, bloggers, influencers, and others looking to make the memoir and documentary available to their audiences should contact Bill’s publisher and agent, Kris Safarova, by email: [email protected].

PRAISE FOR MARKETING SAVES THE WORLD

For twenty years, Bill Matassoni was the “hidden hand” guiding McKinsey & Company’s global reputation. Channeling the values that Marvin Bower established, Bill’s legacy rests on numerous successful missions to elevate the brand in the eyes of world leaders across the private, public and civic sector. Moreover — and akin to the CIA’s clandestine operations — the world will never know how often Bill quietly intervened to prevent his colleagues from making reckless decisions that would have irrevocably damaged the firm’s reputation. His singular contribution to helping create and sustain one of the world’s most admired, powerful and valuable brands is truly immeasurable.”

Mark Leiter

Chairman, Leiter & Company

Former member of McKinsey’s Marketing practice leadership team

Bill Matassoni is one of the great pioneers in magnifying the internal points-of-view of an organization by taking them public. His creation of guest editorials in the Wall St. Journal for McKinsey’s practice leaders; his shepherding of books such as In of Search of Excellence to Triad Power practically created the genre of best-selling business books. Prior to that, his work at United Way helped to produce a ground breaking partnership with the NFL that linked the public and private sectors. His breakthroughs in marketing are so ingrained today that most take them for granted. There can be no higher compliment to a marketer.

Bruce Nelson

Vice Chairman, Omnicom (ret.)

When Bill was at BCG he was the perfect partner for me and many of my colleagues. Together we found and promoted great new ideas such as how to “democratize” luxury goods and when and how to change the price of your product. We took steps to “own” these ideas, not just publish them. Bill’s approach to marketing professional services is unique and powerful.

George Stalk

Senior Advisor, The Boston Consulting Group

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MEMOIR

Bill recently published his memoir, Marketing Saves the World. He also became the subject of a 20-episode documentary series, The Bill Matassoni Show, in which he discusses why it’s better to think about market spaces rather than places, the importance of finding new dimensions in those spaces, and why marketing can work to solve complex social problems. The series has been described as “a swashbuckling adventure!”

Universities, organizations, bloggers, influencers, and others looking to make the memoir and documentary available to their audiences should contact Bill’s publisher and agent, Kris Safarova, by email: [email protected].

PRAISE FOR MARKETING SAVES THE WORLD

For twenty years, Bill Matassoni was the “hidden hand” guiding McKinsey & Company’s global reputation. Channeling the values that Marvin Bower established, Bill’s legacy rests on numerous successful missions to elevate the brand in the eyes of world leaders across the private, public and civic sector. Moreover — and akin to the CIA’s clandestine operations — the world will never know how often Bill quietly intervened to prevent his colleagues from making reckless decisions that would have irrevocably damaged the firm’s reputation. His singular contribution to helping create and sustain one of the world’s most admired, powerful and valuable brands is truly immeasurable.”

Mark Leiter

Chairman, Leiter & Company

Former member of McKinsey’s Marketing practice leadership team

Bill Matassoni is one of the great pioneers in magnifying the internal points-of-view of an organization by taking them public. His creation of guest editorials in the Wall St. Journal for McKinsey’s practice leaders; his shepherding of books such as In of Search of Excellence to Triad Power practically created the genre of best-selling business books. Prior to that, his work at United Way helped to produce a ground breaking partnership with the NFL that linked the public and private sectors. His breakthroughs in marketing are so ingrained today that most take them for granted. There can be no higher compliment to a marketer.

Bruce Nelson

Vice Chairman, Omnicom (ret.)

When Bill was at BCG he was the perfect partner for me and many of my colleagues. Together we found and promoted great new ideas such as how to “democratize” luxury goods and when and how to change the price of your product. We took steps to “own” these ideas, not just publish them. Bill’s approach to marketing professional services is unique and powerful.

George Stalk

Senior Advisor

The Boston Consulting Group